Brand Strategy Workshop: Crafting a Brand That Builds Real Business Value
The Acheson Business Association hosts a variety of events throughout the year to support, connect, and elevate our business community. Alongside ABA-hosted events, our calendar also features events organized by our members. Use the filters and color-coded categories to easily find the events that matter most to you. Explore the calendar below and join us!
.png){kind=icon}
Event Sponsors
Date and Time
Tuesday Mar 3, 2026
8:30 AM - 10:00 AM MST
8:00 AM - 8:30 AM Registration & Light Breakfast
8:30 AM - 9:15 Presentation
9:15 AM - 10:00 AM Wrap Up and Q & A
Location
TBD
Fees/Admission
Members Rate: $25 + GST
Non-Members Rate $35 + GST
Description
Brand Strategy Workshop: Crafting a Brand That Builds Real Business Value
Your brand isn’t just a logo or a tagline—it’s the story people tell about your business when you’re not in the room. A strong brand can attract the right clients, inspire your team, and set you apart in a crowded market. But that kind of clarity and consistency doesn’t happen by accident.
Join Incite Partner Dania Spillett Baron and Principal Angelique Rodrigues for an engaging, practical Brand Strategy workshop designed for Acheson-area businesses. Together, we’ll explore a more holistic, strategic view of brand—moving beyond visuals to focus on the value your brand creates for your business, your customers, and your people.
In this session, you will:
· Clarify your focus and explore your brand’s key differentiators
· Strategically consider your brand story and personality
· Connect brand experience across internal and external audiences
Expect a collaborative, grounded session with guided reflection, designed to help you elevate your brand strategy and move from vision to impact.
Presenters: Dania Spillett Baron, Incite Partner, and Angelique Rodrigues, Incite Principal
Hosted by: Acheson Business Association
